Why Salesforce is the Best CRM Software for Real Estate

One might ask why is there even a need for any CRM software for real estate, dominated by individuals who operate as single players and have been quite successful so far. In India, we love our traditions and our traditional ways of doing business, right?

Here are the two most important reasons why you should consider getting a CRM –

Technology – Yes, even in a traditional market like India, the rapid advent & progression of Technology is no longer a threat, it’s reality and here to stay. Add to that the fact that more than half the population of India is below the age of 35. When customers are technology savvy & expect the same from their suppliers, can you stay out of it?

Competition & the evolving market dynamics – There are perhaps dozens of individual players operating in the same market as you are. And there are also the bigger sharks luring potential clients through internet, media, cold calls what not. Today, your client may be in the next gully or in a country across the seven seas. How do you know your next client and show them what they want?

A good Customer Relationship Management suite offers you end to end solution from generating leads to maintaining their transaction history to upselling and/or retiring the relationships (refer to the article…..). When all other industries are using a CRM software to create and maintain their edge, how can the real estate industry stay behind, particularly given the fact that the demands associated with this industry are not mere transactions but have a deep emotional value for the clients?

The ticket size is relatively big – it’s not every day that the customer goes about buying real estate. For some, it could be the first and the last time they make a purchase of this magnitude.

The time taken to complete a deal is typically longer – the interval between seeing a property to purchasing might be interspersed by multiple shorter transactions but each of them could make or break the deal.

In order to handle this type of complexity and be successful, it is essential for a real estate agent to be flexible & answer each query or information request of the customer with diligence.

A superlative CRM software that is not only highly effective but also super adaptable – that’s the key to addressing the increasingly dynamic demands of the real estate industry. Salesforce does just that – with its Cloud based CRM solutions, Salesforce is able to provide you its range of unique software packages that can assist you in serving a client in any of the domains – Residential or Commercial.

Benefits of Salesforce CRM for Real Estate

Shorter & Quicker Response Times: A cloud-based CRM, can enable you to receive and respond to customer’s queries and messages from any internet-enabled device which will translate into prompt feedbacks to the customers.

Perceptive Automation: Your CRM tool can automatically fill out forms, help file important documents, and retrieve important information when required. This allows you and your customer space and time to focus on larger things. Automation also simplifies things like keeping track of critical dates, sending reminders etc.

Database: A CRM software can provide you an integrated system that gives you a single interface while managing all your contacts and other information on the backend helping you to generate and maintain leads from a diverse number of sources.

Generating Loyalty: Due to the time that lapses in between purchases, leads could dry up or customers might lose contact details. A CRM package can help address this gap and maintain that relationship, even outside of the transaction by periodically sending out short & polite greetings as messages or emails.

Immediate Evaluation: CRM for real estate provides you real time analysis, through which you can measure and evaluate the effectiveness of your work. Periodic analysis will help you streamline your processes and help you focus or innovate ways that can bring you success.

CRM for Real Estate

CRM brings value to the way customer relationships are managed across diverse industries. Salesforce as a CRM for real estate makes the property-buying experience, a delight for clients – after all, that property could be a dream come true for them!
See how Salesforce CRM helped one of the prominent Real Estate Company – https://www.salesforce.com/in/customer-success-stories/landtrealty/

When your clients place their trust in you to help them find the place they call Home, you want to protect and cherish that trust.

To know more why CRM is important for your business visit – https://techaim.in/why-crm-is-important-for-your-business/